Simplify : How the Best Businesses in the World Succeed

Simplify : How the Best Businesses in the World Succeed

Description

For the past forty years, Richard Koch has worked to uncover simple and elegant principles which govern business success. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably apply it to generate extraordinary results.

Working with venture capitalist Greg Lockwood and supported by specially commissioned research from OC&C Strategy Consultants, Koch has now found one elemental principle that unites extraordinarily valuable companies: simplifying. Some firms simplify on price - consider budget flights stripped of all extras that still take you from A to B - creating new, huge mass markets for their wares. Others, such as Apple, simplify their proposition, bringing a beautifully easy-to-use product or service to a large premium market.

How can your business become a simplifier? With case studies of some of the most famous firms of the last hundred years, from finance to fast food, this enlightening book shows how to analyse any company's potential to simplify, and enrich the world.


Download Simplify : How the Best Businesses in the World Succeed (9780349411866).pdf, available at happythebook.com for free.

Details

Author(s)
Richard Koch, Greg Lockwood
Format
Paperback | 336 pages
Dimensions
130 x 199 x 21mm | 265g
Publication date
05 Jul 2018
Publisher
Little, Brown Book Group
Imprint
PIATKUS BOOKS
Publication City/Country
London, United Kingdom
Language
English
ISBN10
0349411867
ISBN13
9780349411866
Bestsellers rank
281,495